23 Apr 2021
The Who Sell Out SDE Out Now!
“THE ULTIMATE WHO BOX SET” FIVE STARS ~ MOJO
“EXTENSIVE & RICHLY TEXTURED ULTIMATE EDITION” FOUR STARS ~ RECORD COLLECTOR
“DECADE CROWNING PSYCHEDELIC POP ART MASTERPIECE” FIVE STARS ~ SHINDIG
THE WHO SELL OUT CLASSIC ALBUM DOCUMENTARY PREMIERES ON SKY ARTS TONIGHT AT 9.00PM BST
FEATURING PREVIOUSLY UNHEARD VERSIONS TAKEN FROM THE SUPER DELUXE EDITION OF THE CLASSIC GROUNDBREAKING ALBUM 112 TRACKS ACROSS FIVE CDS & TWO 7” SINGLES
FEATURING 47 UNRELEASED TRACKS INCLUDING 14 UNHEARD PETE TOWNSHEND DEMOS, 80-PAGE HARD BACK BOOK WITH NEW LINER NOTES BY PETE TOWNSHEND AS WELL AS RARE POSTERS, INSERTS & MEMORABILIA
RELEASED TODAY ON UMC/POLYDOR ORDER HERE
Released in December 1967 The Who Sell Out reflected a remarkable year in popular culture. The album was originally planned by Pete Townshend and the band’s managers Kit Lambert and Chris Stamp, as a loose concept album including jingles and commercials linking the songs stylised as a pirate radio broadcast. This concept was born out of necessity as their label and management wanted a new album and Townshend felt that he didn’t have enough songs.
The new Super Deluxe Edition of The Who Sell Out features 112 tracks, 47 of which are unreleased, an 80-page, hard-back full-colour book, including rare period photos, memorabilia, track by track annotation and new sleeve notes by Pete Townshend.
The Super Deluxe package also includes nine posters and inserts, including replicas of:
A 20” x 30” original 1967 Adrian George album poster, a gig poster from The City Hall, Newcastle, a Saville Theatre show 8-page programme, a business card for the Bag o’ Nails club, Kingly Street, a Who fan club photo of group, a flyer for Bath Pavilion concerts including The Who, a crack-back bumper sticker for Wonderful Radio London, Keith Moon’s Speakeasy Club membership card and a Who Fan Club newsletter from January 1968.
The homage to Pop art is evident in both the advertising jingles and the iconic sleeve design created by David King who was the art director at the Sunday Times, and Roger Law who went on to create the Spitting Image TV show. The sleeve features four advertising images, by renowned photographer David Montgomery, of each band member: Odorono deodorant (Pete Townshend), Medac spot cream (Keith Moon), Charles Atlas (John Entwistle) and Roger Daltrey: Heinz Baked Beans. The story goes that Roger Daltrey caught pneumonia from sitting in the cold beans for too long.
Within the bold concept were a batch of fabulous and diverse songs. ‘I Can See for Miles’, a top ten hit at the time, is a Who classic. ‘Rael’, a Townshend ‘mini-opera’ with musical motifs that reappeared in Tommy and the psychedelic blast of ‘Armenia City In The Sky’ and ‘Relax’ are among the very best material anyone wrote during the 1960s
One of the most extraordinary albums of any era, The Who Sell Out is The Who’s last ‘pop’ album. Two years later came Tommy – a double concept album about a deaf, dumb and blind kid.
THE WHO SELL OUT SUPER DELUXE EDITION
CD 1 – Original mono mix, mono As & Bs and unreleased mono mixes
CD 2 – Original stereo mix and stereo bonus tracks
CD 3 – Studio out-takes, ‘fly-on-the-wall’ versions of early takes of songs from the album sessions, ‘studio chat’ etc.
CD 4 – ‘The Road to Tommy’ contains stereo mixes of the studio tracks recorded in 1968 – some previously unreleased – plus 1968 As and Bs mono mixes (all tracks remixed from original 4 and 8-track session tapes in The Who vault)
CD 5 – 14 of Pete Townshend’s original demos, previously unreleased and exclusive to this set
BONUS 7” DISCS:
- Track UK 45 repro ‘I Can See for Miles’ (early mono mix with single-tracked vocal) b/w ‘Someone’s Coming’ (original UK Track single mix with single-tracked vocal)
- Decca USA 45 repro ‘Magic Bus’ (US/UK mono) b/w ‘Dr Jekyll And Mr Hyde’ (original US Decca single mix)
Nine posters & inserts, including replicas of;
• 20” x 30” original 1967 Adrian George poster
• Gig poster – City Hall, Newcastle: The Who, The Herd, Traffic & The Tremeloes
• Saville Theatre 8-page programme.
• Business card for the Bag o’ Nails club, Kingly Street.
• Fan Club photo of group.
• Flyer for Bath Pavilion concerts including The Who.
• Crack-back bumper sticker for Wonderful Radio London.
• Keith Moon’s Speakeasy Club membership card
• The Who Fan Club newsletter for January 1968.
THE WHO SELL OUT OTHER FORMATS INCLUDE
2 LP deluxe (stereo) vinyl version, featuring the original album and extras highlights from box set.
D2C 2LP deluxe (mono) vinyl version featuring the original album and extras highlights from box set pressed on coloured vinyl; Disc 1 Odorono Red / Disc 2 Baked Bean Orange.
2-CD edition 6-panel digi-pak with a 16-page booklet.
Also available in a variety of Digital formats
THE WHO SELL OUT SUPER DELUXE EDITION RELEASED 23 APRIL 2021 ON UMC/POLYDOR