By pushing the musical and visual boundaries of Rock and Roll, The Who have influenced and inspired generations. To mark their 50th anniversary they are pushing them again. The Who Immersive App is a living, breathing, virtual Whoseum full of the energy, outrageous musicality and rebelliousness of The Who. Download the app for free and enter a 3D world modelled on famous landmarks and moments in the life of the band that gave Rock and Roll the kudos of representing the teenager within everyone. The first release of the app features an exhibition of the The Who Hits 50! compilation where users can purchase or stream audio and video to the interactive backdrop of rare and unseen images along with artwork and artefacts from the last 50 years.
“I’m not a fan of smartphones but have to admit they do open up huge possibilities to entertain and educate. The Music business needs to use every avenue possible to keep the fans and the music in close contact. This app will hopefully teach our newer, younger fans everything they might want to know of our history, and hopefully unearth some odds and sods for our older ones.” – Roger Daltrey.